Meta Ads
Apex Detailing
BOAT | OFFER | V1
- Form leads
- 222
- Cost per lead
- $8.65
- Daily budget
- $25
business.facebook.com / ads manager
Results
Featured case studies from the water.
Knotical partners measure growth in booked boat details, cost per lead, close rate, and revenue — not vanity metrics. Apex in South Carolina. Lagniappe in Mississippi. Same playbook.
Case study
Charleston, SC
Apex Detailing
$6k → $40k in 60 days
From referrals and inconsistent volume to daily boat leads, a booking system without phone chaos, and ops that held as Apex grew from solo to a team of four.
$6k → $40k
Monthly revenue in 60 days
$8.60
Cost per lead
41%
Close rate
~2 weeks
To first booked jobs
Case study
Pass Christian, MS
Lagniappe Yacht Care
$36k booked in 45 days
Shilar Reed ran Lagniappe Yacht Care in Pass Christian, MS on word of mouth — a few jobs a week. Meta Ads plus Knotical systems turned that into $36,240 across 34 won marine detailing jobs in 45 days.
$36,240
Booked in 45 days
$11.62
Cost per lead
85
Meta form leads
34
Won jobs
Partners on the water
Client messages
What operators text when the calendar fills.
Meta Ads
Live campaign results from partner accounts.
Pulled from Ads Manager — Apex at $8.65, Starboard at $5.78, Lagniappe at $11.62 CPL.
Meta Ads
Starboard Marine Services
Hook #1
- Form leads
- 157
- Cost per lead
- $5.78
- Reach
- 30.4k
business.facebook.com / ads manager
Meta Ads
Lagniappe Yacht Care
BOATS | ABO | V1
- Form leads
- 85
- Cost per lead
- $11.62
- Reach
- 12.8k
business.facebook.com / ads manager
Ops & revenue
Calendars, job lists, and won pipelines.
When demand hits, it has to show up as booked work. These are the systems partners live in every week.
app.knotical.com / analytics
6-month revenue
$150,676 total revenue · $84,599 gross profit · 56.1% margin
app.knotical.com / schedule
Booked calendar
Weeks packed with boat jobs and daily revenue on the board.
app.knotical.com / jobs
Job list
Real vessels, real clients, Facebook and Instagram leads converting to scheduled work.
app.knotical.com / dispatch
Dispatch schedule
Daily revenue and job blocks — the ops view when the calendar is full.
Won pipeline
Lagniappe Yacht Care · $36,240 across 34 won jobs
The phone view partners live in — Facebook leads marked won, ticket values on the board, and a clear path from inquiry to booked marine work.
- Won deals
- 34
- Booked
- $36,240
- Window
- 45 days
Dashboard · real shop stats
Client feedback
What operators say after the calendar fills.
“Before working with Knotical, I was questioning why I quit my job for this business. Now I actually feel like I'm growing my company and able to scale this.”
Michael Leek
Owner, Starboard Marine Services · Jacksonville, FL
“I never thought I would have been able to close $5,000 ceramic coating jobs, but Knotical got me leads that were consistently coming in and helped with the entire sales process to make sure the deals closed.”
Ethan Hammer
Owner, Hammer Detailing · Tampa, FL
“I had more qualified leads in one day than I had in a month once I switched to Knotical.”
Ethan Stuva
Owner, Bahari Boat Detail · Palm Beach, FL
What we track
Metrics that map to cash.
01
Cost per lead
What you pay for a qualified boat-owner inquiry — not a raw click.
02
Close rate
How often inquiries become booked jobs when follow-up is automated and offers are clear.
03
Average job value
Whether campaigns attract ceramic and full-detail buyers or wash-only tire-kickers.
04
Jobs per week & revenue
Calendar fill and month-over-month revenue — the numbers that pay the crew.
05
Follow-up completion
Whether sales automations actually run so leads do not die in a text thread.
06
Review growth
Reputation compounding after jobs — because Maps trust drives the next booking.
Who this is for
Results like these require fit — not hope.
- Markets with enough boat owners to support paid demand
- Tickets high enough that cost per lead can be profitable
- Capacity to take jobs when the calendar starts filling
- Willingness to install automations so leads do not die on the phone
How it works
How we get to numbers you can trust.
Step 01
Baseline
Current revenue, tickets, and lead sources — so growth is measured against reality.
Step 02
Instrument
Tracking on ads, forms, and bookings so every dollar maps to an inquiry path.
Step 03
Launch
Demand and automations go live together — not ads into a black hole.
Step 04
Report & tighten
Weekly optimization against CPL, close rate, and calendar fill.
Featured partners, full stories
Each case study page goes deep: before and after, metrics, timeline, stack, proof screenshots, and gallery. Apex covers the Charleston 60-day buildout. Lagniappe covers Pass Christian, MS — word of mouth to $36k booked in 45 days.
Same playbook on both coasts of the story: Meta demand, closing systems, and ops that keep the shop on the boats.
Other partners, same principle
Starboard, Hammer, Bahari, and others measure success the same way: qualified marine leads, booked work, and growth without drowning in admin.
Different shops, different coastlines — same rule: boat owners expect a response, and automations beat heroics.
FAQ
Results FAQ.
Are these results typical?
Featured case studies are proof, not guarantees. Results depend on market density, ticket size, capacity, and execution. We share numbers honestly and pass on bad-fit markets.
Where can I read the full stories?
Open the Apex or Lagniappe case study pages from this hub — each one has the full metrics, timeline, proof, and gallery.
How fast should I expect booked jobs?
Many partners see first qualified inquiries within about two weeks of launch when tracking and offers are ready. Lagniappe booked $36k within 45 days; Apex hit first jobs in about two weeks.
Do you publish every client’s numbers?
We feature partners who are comfortable sharing proof. Others prefer privacy — we still work the same metrics internally.
Want results like these in your market?
Tell us about your shop, market, and capacity. We follow up within one business day.